I’ve worked closely with Alessia over the past few years, managing her personal channels and delivering her digital strategy. During that time, I've developed a good understanding of her life as a professional footballer, as well as the passions and values that define her away from the pitch and translating these into authentic content across her platforms.

Alessia’s commitment to inspiring and empowering the next generation of girls has always been at the heart of our work, so the launch of the Foundation felt like a natural next step.

Managing the Foundations' channels is a privilege, from documenting careers events to capturing the impact of initiatives across grassroots sport and classrooms. Being able to bring this work to life and support the Foundation as it grows is both amazing and rewarding to be a part of.